You’ll quickly notice a different kind of energy.
Founded in 2016 by Jaime Robinson & Lisa Clunie. JOAN believes in modernizing legendary brands using the weapons and cultural IQ that have made modern brands sensations. And just as powerfully, we use the rigorous tools that have made brands endure to help new brands take root.
We are passionate about creating work that connects with people of all kinds. And that takes having frank discussions on what will truly move business for the clients we work with, and gaining access to a variety of partners. We insist on discussing media early and often. And we live to collaborate with our clients, partners and even the audience itself.
co-Founder and Chief Executive Officer of Joan. Prior to launching Joan in 2016, Lisa was the Chief Operating Officer for Refinery29 overseeing their growing video business, the launch of Here and Now (Influencer) and the Snapchat Discover approach. Under her watch, R29 expanded globally into Europe while total reach topped 500MM+. Lisa has held executive level positions at Ogilvy, Saatchi and Saatchi, Fallon and BBH and has overseen the growth of clients as diverse as Unilever, Starbucks, Time Magazine and Brown Forman. Lisa has been named one of Adweek’s Disruptors for 2017.
Jaime's unique approach to creativity and marketing has earned her spots on Adweek's "50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous," Fast Company's "100 Most Creative People in Business," and Ad Age's "40 Under 40” lists, along with over 30 Cannes Lions (including 3 Grand Prix) and an Emmy for “Outstanding New Approach” to Entertainment. Prior to launching Joan in 2016, Jaime served as Executive Creative Director of Wieden+Kennedy New York, and VP, Executive Creative Director at Pereira & O’Dell.
Our strategic approach begins with the belief that, generally speaking, people rarely tell the truth about themselves. Because of that, we use a variety of custom-built tools to better understand audience behaviors. We also put to use the approach most commonly found in investigative journalism to interrogate our client’s business problems and find new and meaningful insights.
Each brief is met with a specific KPI that keeps our work incredibly effective. Even creatives are obsessed with tracking it.
Our creative department is filled with that rare kind of talent - those most interested in connecting to culture in radical new ways.
A group with diverse skills and open minds, the team works to deliver next gen ideas in a series of workshops designed to bring the creativity out in everyone.
As brand stewards, we work with our clients in a flexible partnership. Our Account Management team is highly experienced in running global brands and global creative platforms, but has built a proprietary way to work with clients allowing a flexible structure to our engagements.