Creating a sense of community in commerce.
EBAY / BRAND RELEVANCE
The eBay Motors audience is a variable – and often quirky – bunch, but they have one thing in common. A love for fixing cars and bikes, and a need for the best, most reliable parts. Our strategy was to showcase the prowess and obsessiveness of the eBay Motors community, so we cast experts from that community who actually love eBay for parts. Including radio starring none other than the Godfather of auto repair, himself, Ray Magliozzi from Car Talk.