Reimagining a brand in times of evolution.
We are entering a new era, one where insights will need to be generated in real time where the data actually lives. JOAN worked with HPE to develop a new strategic positioning and brand platform to promote their comprehensive technology services that are pioneering in this space.
Greetings from the Edge is a new brand platform that positions HPE as the edge-to-cloud solution. The data world is abuzz with what’s happening with edge computing, but to really take advantage of the insights, businesses and organizations need a platform that connects the edge to the cloud. We needed to make this complex idea more than just simple… we needed to show just how exciting it was. In Greetings from the Edge, we imagined the world that could be if everyone understood this new way to mine and process vast quantities of data in real time. We imagined a world full of possibilities.
Each asset explored a new part of this world, with executions in digital display, custom takeovers, website overlays, print and even VR.