Progresso
A sort of elegant campaign for a somewhat elegant soup.
Elevating canned soup for the masses.
PROGRESSO / BRAND TRANSFORMATION
Soup for Adults
We could tell you about it all day, but mere words couldn’t possibly convey just how delicious Progresso soup is. You’ll just have to see - and taste - for yourself.
"It's good, but it's not Progresso!"
– John Lithgow
