Progresso

A sort of elegant campaign for a somewhat elegant soup.

Progresso

Elevating canned soup for the masses.

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PROGRESSO / BRAND TRANSFORMATION

Soup for Adults

We could tell you about it all day, but mere words couldn’t possibly convey just how delicious Progresso soup is. You’ll just have to see - and taste - for yourself.

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"It's good, but it's not Progresso!"

– John Lithgow

joan

Next Project:

Pillsbury

Really seeing your audience is the key to connection.

Pillsbury