Virgin Hotels

Building a brand, while winning in the short term.

Virgin Hotels

A Greek goddess, Santa Claus and a frisky married couple walk into a hotel bar…

VIRGIN HOTELS / BRAND UPDATE

Everybody loves the Virgin brand. But their newest offer, Virgin Hotels, had less than 1% awareness. And while Virgin had equity as a disruptor brand, the luxury hotel market is super crowded. So what exactly were we disrupting? The answer was found in brand experience. While others were showcasing their hotels as a place to rest, we chose to position ours as a place to play. Where interesting people come meet other interesting people. Our new platform: Where Interesting Stays.

Where Interesting Stays. And an endless band of characters beckoning you to Virgin Hotels.

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Each season, a new character, delivering a timely message, in lock-step with culture.

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And because bookings are as critical as brand building, we bake promotional direct response work into the idea.

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Creating an ownable visual world in the hotel space, we created an extensive library of assets to use.

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What are you waiting for? Join us.

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joan

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Connecting a brand to the moment.

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