Virgin Hotels
Building a brand, while winning in the short term.
A Greek goddess, Santa Claus and a frisky married couple walk into a hotel bar…
VIRGIN HOTELS / BRAND UPDATE
Everybody loves the Virgin brand. But their newest offer, Virgin Hotels, had less than 1% awareness. And while Virgin had equity as a disruptor brand, the luxury hotel market is super crowded. So what exactly were we disrupting? The answer was found in brand experience. While others were showcasing their hotels as a place to rest, we chose to position ours as a place to play. Where interesting people come meet other interesting people. Our new platform: Where Interesting Stays.
Where Interesting Stays. And an endless band of characters beckoning you to Virgin Hotels.
Each season, a new character, delivering a timely message, in lock-step with culture.
And because bookings are as critical as brand building, we bake promotional direct response work into the idea.
Creating an ownable visual world in the hotel space, we created an extensive library of assets to use.
What are you waiting for? Join us.
