Virgin Hotels
Connecting with consumers in unprecedented times
When life hands you lemons, squeeze them over lobster and feed it to your partner.
It was summer of 2020, and Americans were emerging from their quarantine cocoons with pent-up energy. Virgin Hotels had properties open in major cities across the country, and wanted to draw guests. Since travelers weren’t getting on airplanes, we had to find a way to entice consumers to take a staycation. We landed on this video campaign, urging people to "Let Virgin Hotels Help."
1 Part Truth. 1 Part Cheek. Stir in some eye candy.
Our approach? Use this crazy situation to deliver escapist solutions to COVID problems, mixed with quite a bit of that cheeky humor. We targeted 4 different segments, from the luxe-loving single to the luxe-loving mom.
